Blackpool has recently been recognised as an ‘obesogenic environment ,’ meaning that the lack of green space in the area is contributing to the rise in obesity.
Studies carried out by NHS Blackpool revealed the lack of health education, the congestive conditions and few exercise amenities available, are all contributing to Lancashire’s childhood and adult obesity problem.
Positive pathways for change
In an attempt to stabilise this problem, Blackpool Primary Care Trust is working alongside local authorities providing strategies and pathways for overweight adults and children.
The care pathway is designed to make help available at every stage in life and provide accessible guidance to those who want help losing weight.
Nikolas Storey, obesity coordinator for Blackpool Primary Care Trust, has been designing the pathway and formulating the action for Blackpool and other areas of Lancashire for the last six months. He said: “The strategies have a holistic approach and are based on simple, healthy lifestyle messages. They are based on encouragement and are implemented through frontline staff such as teachers, social workers, health practitioners and GPs.”
The strategy is based on four nationally recognised programmes: baby friendly; healthy eating; healthy schools and healthy futures.
Baby friendly programme
“Breast feeding is one of the only areas with strong evidence of obesity prevention,” adds Nikolas.
Studies carried out by NHS Blackpool revealed the lack of health education, the congestive conditions and few exercise amenities available, are all contributing to Lancashire’s childhood and adult obesity problem.
Positive pathways for change
In an attempt to stabilise this problem, Blackpool Primary Care Trust is working alongside local authorities providing strategies and pathways for overweight adults and children.
The care pathway is designed to make help available at every stage in life and provide accessible guidance to those who want help losing weight.
Nikolas Storey, obesity coordinator for Blackpool Primary Care Trust, has been designing the pathway and formulating the action for Blackpool and other areas of Lancashire for the last six months. He said: “The strategies have a holistic approach and are based on simple, healthy lifestyle messages. They are based on encouragement and are implemented through frontline staff such as teachers, social workers, health practitioners and GPs.”
The strategy is based on four nationally recognised programmes: baby friendly; healthy eating; healthy schools and healthy futures.
Baby friendly programme
“Breast feeding is one of the only areas with strong evidence of obesity prevention,” adds Nikolas.
“There are strong links between babies who have been breast fed for the first year of their lives and a reduced chance of becoming obese. This fact is at the core of the ‘baby friendly programme,’ which encourages mums to breast feed their child for the first year of its life.”
NHS Blackpool has invested considerable amounts of money in the baby friendly initiative as Blackpool currently has the second lowest breast feeding rate in the country. The national average of 50% is where Blackpool hopes to be in terms of breastfeeding in the next five years.
Healthy eating programme
The ‘healthy eating programme’ works with children aged 1-5 and their parents to ensure mums and dads have the skills to be able to feed their child as healthily as possible.
NHS Blackpool has invested considerable amounts of money in the baby friendly initiative as Blackpool currently has the second lowest breast feeding rate in the country. The national average of 50% is where Blackpool hopes to be in terms of breastfeeding in the next five years.
Healthy eating programme
The ‘healthy eating programme’ works with children aged 1-5 and their parents to ensure mums and dads have the skills to be able to feed their child as healthily as possible.
The programme utilises the fact that the mum and child are together and provides cooking classes and physical activities that both parent and child can take part in.
“Providing a friendly and educative setting is so important for future eating patterns and the way you approach your lifestyle. That is one of the key focuses of this programme” added Nikolas.
Healthy schools programme
The healthy schools programme is designed to improve a school’s approach to a healthy lifestyle and looks at everything that head teachers, school nurses and healthy school’s coordinator’s can do make school children’s lives healthier.
Funded by the NHS and Blackpool council , the programme wants all schools in Blackpool to reach the status of ‘healthy school’ in the next two years. So far 60% have the status.
Healthy Futures
The healthy futures programme is commissioned by Blackpool Council and delivered by both the NHS and the council to help adults who want to change their unhealthy lifestyle.
The programme is characterised by the following three sectors:
· Active for health - an eight week course of group circuits and cardiovascular activity
· Plus Life – An educational talk once a week on how to eat healthily on a budget
· Cardiac Rehab – For those who are extremely obese, who have issue with their heart
“Difficulty”
Nikolas added: “What makes our programmes difficult is that we’re constantly fighting against the obesogenic environment. The media is so often inhibiting us from being healthy by suggesting it’s ‘too dangerous’ to walk to work alone.
“One of our main challenges is to combat this and overcome the environmental factors that stop us being the healthy nation that we used to be.
Healthy schools programme
The healthy schools programme is designed to improve a school’s approach to a healthy lifestyle and looks at everything that head teachers, school nurses and healthy school’s coordinator’s can do make school children’s lives healthier.
Funded by the NHS and Blackpool council , the programme wants all schools in Blackpool to reach the status of ‘healthy school’ in the next two years. So far 60% have the status.
Healthy Futures
The healthy futures programme is commissioned by Blackpool Council and delivered by both the NHS and the council to help adults who want to change their unhealthy lifestyle.
The programme is characterised by the following three sectors:
· Active for health - an eight week course of group circuits and cardiovascular activity
· Plus Life – An educational talk once a week on how to eat healthily on a budget
· Cardiac Rehab – For those who are extremely obese, who have issue with their heart
“Difficulty”
Nikolas added: “What makes our programmes difficult is that we’re constantly fighting against the obesogenic environment. The media is so often inhibiting us from being healthy by suggesting it’s ‘too dangerous’ to walk to work alone.
“One of our main challenges is to combat this and overcome the environmental factors that stop us being the healthy nation that we used to be.
“Our challenge is to give people an option, give them a chance and give them a future.”